Zvi Greenstein is a General Manager at NVIDIA, where he heads up the product management and business development for Virtual Reality. Zvi is responsible for the company's VR products, including NVIDIA Holodeck and VRWorks SDKs and for working with NVIDIA's ecosystem partners to advance the VR industry. He has been in the graphics industry for over 12 years in various leadership roles. He holds a master’s degree in business administration from Tel Aviv University, and a bachelor’s degree in electrical engineering from Ben-Gurion University of the Negev.